Felix Jena
Portfolio

Business Analytics & Finance | SQL · Power BI · Excel · Systems Thinking · Forecasting | Translating Data into Decisions
@felixjenajnr

Explore My Work

From Data to Decisions

I create solutions that help leaders make better decisions - blending analytics, finance, and strategy. These projects reflect how I think, solve problems, and drive outcomes across different tools and industries.

Store Profitability & Geospatial Insights

Maverik Logo

What makes a location profitable? I used mapping, regression, and infrastructure data to uncover key drivers for Maverik’s store performance - supporting a smarter market expansion strategy. Built in R, presented with visuals for executive clarity.

Mutual Funds & ETF
Performance Dashboard

Mutual Funds Project

Built an interactive Power BI tool for evaluating investment performance across multiple time horizons. Users can explore fund categories, compare returns, and assess risk based on real historical data. Useful for financial planning and client education.

What Drives Contribution:
A Behavioral Lens on New Users

FamilySearch logo

I explored engagement data from 3M+ new users using R - segmenting behaviors (like record viewing, memory uploads, and tree edits) into four key personas. The analysis uncovered generational patterns, regional hotspots (U.S. & Brazil), and gaps in activation. Final deliverables included an interactive dashboard, strategic recommendations, and insights tailored for executive decision-makers.

Want the Full Story?

My resume includes project impact, systems used, and recommendations from executive leaders I’ve worked with.